About Us | NCLR

The National Council of La Raza (NCLR) strives to improve the financial market to better serve Latino families and halt predatory practices often used to target the Hispanic community. Latino families own just 12 cents for every dollar owned by White families, and Latina women own just one cent for every dollar owned by White women. These figures indicate what is known as the racial wealth gap. For this reason, NCLR is devoted to helping low-income Latino households build wealth through tangible assets, such as homes, cars, and savings. NCLR offers programs that help Latinos purchase their first home, avoid foreclosure, access their tax refund, and make savvy financial decisions. We also work toward policy change that would hold banks and lenders more accountable to Latino families for their services, protect against deceptive lending practices, and increase access to financial products and decision-making tools.

Doorways to Dreams Fund (D2D)
Taking cues from business and entertainment strategies, Doorways to Dreams Fund (D2D) has created financial entertainment. This innovation project works with and for consumers in the development of engaging new media to improve personal financial capability, self-confidence and knowledge. D2D’s innovation captures the immersive quality of casual online games to teach important financial lessons. The current financial entertainment library includes:

  • Bite Club: Save for retirement while running a vampire nightclub;
  • Celebrity Calamity (2009 Horizon Award Winner): Manage celebrity credit cards and spending;
  • Farm Blitz (EIFLE 2010 Instructional Game of the Year, 2011 Games for Change Direct Impact Award Nominee): Manage farm resources to build savings and survive financial emergencies;
  • Groove Nation: Dance and budget on the Road to LA;
  • Refund Rush: Help clients split tax refunds and save during tax time.

D2D partners with organizations to distribute these games to consumers; partners include the military, community colleges, financial services firms, employers, government, and community organizations. In addition, financial entertainment is regularly played in middle school and high school classrooms across the US.

D2D (www.d2dfund.org) is a national nonprofit 501(c)3 organization focused on innovations that expand savings and personal finance opportunities for all Americans, in part by creating, testing, and deploying innovations like financial entertainment. This innovation is supported by Walmart and the Financial Literacy Center.

For more information or to explore partnership opportunities, please contact us at financialentertainment@d2dfund.org.